Mobilise Your Users, Not Your Applications

Marc Begg, Commercial Director at Peak-Ryzex

I recently found a white paper I wrote just over 13 years ago for a mobility (MEAP – Mobile Enterprise Application Platform) company called AvantGo. Of course back then there was no such phrase as MEAP, or BYOD and definitely no IoT.

The article was focused on the successful development of mobile applications in the enterprise. Below is the introduction that is as true in 2015 as it was back in 2002…

Companies employ more home or mobile-based workers than ever before. Flexible workers, field service engineers, sales reps, and hot-deskers all need to access corporate and customer information regardless of their physical location.

Effective mobile applications can make your business more productive, your users more time-efficient, your data more valuable and help to reduce your company’s carbon footprint.

Like any business decision the questions remain: Why do I need to do it? What do I need to do? and How do I go about it?

Keeping a tight focus on the goal of “Mobilising your users, not your applications” will greatly increase the likelihood of a successful deployment. Success is not simply a question of whether an application is delivered on time and on budget, but whether the system is used and adds to your mobile workers’ productivity in the long-term.

Providing employees with mobile services such as smart phones, wireless laptops and tablets offers significant productivity benefits, but creating, deploying and managing these services can present a number of challenges.

MOBILISING THE USER, NOT THE APPLICATION should be the focus of any mobility project. Many projects collapse because they failed to follow this simple rule. When you make the decision to mobilise an application for your workforce, you need to look first at how the end user will use the tool and let the user help define your strategy.

Maintaining the focus on the end result, mobilising your users not your applications, will increase the probability of a project’s success because people will be more likely to use a system that has been designed with their needs in mind.

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