M-Netics, a Peak-Ryzex Company, work with Anglia Co-Op to develop a state-of-the-art assisted shopping solution for the Anglia Co-Operative furniture and department stores utilising a wireless mobile tablet computer and web browser technology.
It often took some time to provide answers for customers while they waited on the shop floor – this resulted in lost opportunities as customers didn’t want to wait. Also, sales for services such as delivery or warranty upgrades were lost as the sales consultants were struggling to remember everything. Anglia Co-op decided there must be a better way so spoke to M-Netics, the mobile computing specialist, to see what they could recommend. A strong relationship existed as M-Netics had already provided Anglia Co-op with a wireless system solution – ‘delete gap’. This solution used Symbol hand held terminals to conduct price checks, stock counts and gap analysis for the food business, so as a proven supplier they were the obvious choice.
M-Netics recommended the use of wireless mobile tablet computers as this would enable Anglia Co-op to get real time information from the back office directly into the hands of sales consultants on the shop floor. Due to the amount of information needing to be displayed many of the rugged PDA and tablet devices were not going to be suitable. M-Netics undertook a full market review to find the best device. Sumo Technologies offered a mobile tablet which had all the functionality required and an 8.4 SVGA screen to display all the necessary information. Anglia Co-op developed a Customer Ordering solution in conjunction with M-Netics. This delivers all product information directly onto the Sumo device where it can be accessed instantly in real time on a Symbol WS5000 wireless switch RF network. Sales consultants now have information regarding each and every product on their mobile device which they carry around with them, so they will no longer have to leave the customer’s side. In addition to providing product information and stock availability, the device also prompts the sales consultant to encourage additional sales of products, whilst ensuring they include costs for delivery, offer extended warranties and customer address validation. Anglia Co-op has rolled out the solution to 20 stores with 130 Sumo devices. The configuration and installation of the Sumo device was project managed by M-Netics – to date the results are very positive.
Analysis of the project has shown an overall increase in sales, the most impressive being an increase of over 100% on missed sales for items such as delivery charges. There has also been a dramatic reduction in delivery address errors since address validation was implemented as part of the solution.